Data

Marketplace

Better data in. Better outcomes out.

Nloop Data Marketplace

Unify. Enrich. Activate. Measure.

Premium, Curated, Performance-Ready Audiences

Access thousands of high-quality audience segments
built from consented, privacy-compliant data sources

Nationwide coverage reaching up to 98% of U.S. adults 
Continuously refreshed and performance-optimized data
Transparent sourcing with privacy-first governance
Flexible licensing and activation across channels
Built for marketing, research, and strategic outreach

What You Get

Demographic, behavioral, transactional, and intent-based segments

Vertical-specific audiences (CPG, Auto, Retail, Finance, Travel, B2B)

Custom segment builds using your first-party data

No long-term lock-ins or opaque data fees

Why It Performs

  1. Higher match rates than legacy third-party data
  2. Real-world behavioral signals, not modeled guesswork
  3. Fully deployable across DSPs, CTV, and direct publisher deals
  4. Identity-resolved audiences designed to reduce wasted spend
  5. Continuously refreshed data aligned to real consumer activity
  6. Built for seamless activation across walled gardens and open web environments

Private Marketplace Deals
That Actually Deliver

Nloop specializes in structuring and activating high-performance PMP deals between

Where Data Becomes Strategy 

Enrich and expand your existing first-party data for deeper audience understanding 
Inform media and outreach strategy with actionable audience intelligence 
Gain competitive insights to identify market opportunities and whitespace 
Build custom audiences aligned to campaign goals and business objectives 
Strengthen targeting accuracy through identity-resolved data enhancement 
Brands
Agencies
Premium publishers

Custom audience-powered PMP deals

Deal IDs built around real buyer intent

Publisher-direct access with clean data alignment

Transparent pricing, scale forecasting, and reporting

Secure the Data with HEMS™

Before any activation happens, Nloop applies HEMS™ (Hashed Email Matching System).

What HEMS™ Does:

Converts email addresses into encrypted, anonymous identifiers
Removes any ability to see or reverse the original email
Ensures no raw PII is shared or exposed

Emails are never uploaded or activated in plain text.

Activate, Optimize, and Scale

Because the audience is built on real first-party relationships, campaigns benefit from:

As users engage across social channels, performance insights feed back into the Nloop platform for continuous optimization.

Higher match rates

Better performance

Lower wasted spend

More accurate measurement

Why This Is Privacy-First by Design

Nloop Data was built for today’s regulatory and platform environment:

No third-party cookies
No exposed personal data
Consent-based activation only
Supports CCPA, GDPR, and evolving privacy standards
Form fills and opt-ins

Nloop never sells or shares raw customer data.

CTV Activation

CTV & premium video
activation

CTV Activation

Retail media extensions

CTV Activation

Custom sponsorship &
high-impact buys

CTV Activation

Upper-funnel reach with
lower waste

Identity & Privacy

CCPA
CPRA
GDPR
Global consent frameworks.

No raw PII exposed or sold

Secure hashing & identity resolution

Consent-based data ingestion

Governed data sharing & access controls

For Legal & Compliance Teams

  1. Clear audit trails
  2. Transparent data lineage
  3. Opt-out and suppression enforcement
  4. Enterprise-ready documentation
Planning & Research
Workflow Management
Reporting Data & Analytics
Integrations

Built for Enterprise Vertical Needs

Data That Understands Your Business — Not Just Your Audience

Every industry speaks a different language.

Nloop Data translates consumer behavior, intent signals, and first-party data into industry-specific intelligence that drives acquisition, engagement, and revenue.

Whether you’re marketing cars, mortgages, healthcare, or retail products, Nloop delivers actionable insights built for how your customers actually decide.

Drive More Buyers to the Lot — and the Buy Button

Identify in-market shoppers by vehicle preference, credit profile, and lifecycle stage
Predict trade-in timing and service needs
Enrich CRM records with household income, lifestyle, and intent signals
Activate audiences across search, social, CTV, and email

Use Cases

New model launch targeting
Service retention campaigns
VIN-specific conquest audiences
Dealer co-op media optimization

Reach Patients with Privacy-First Precision

Condition-level propensity modeling
Insurance and provider preference insights
Appointment adherence & churn prediction
HIPAA-aligned identity and activation

Use Cases

Patient acquisition for specialty clinics
Medication adherence programs
Hospital network awareness
Medicare & ACA enrollment outreach

Turn Intent into Accounts Opened

Life-event triggers (home purchase, marriage, relocation)
Credit-tier and product propensity
Risk-aware segmentation
Cross-sell modeling for existing customers

Use Cases

Mortgage & HELOC targeting
Credit card acquisition
Wealth management lead generation
Fraud-aware onboarding

Retail & eCommerce

Turn Intent From Browsers to Buyers to LoyalistsAccounts Opened

Product-level interest modeling
Cart abandonment intelligence
Omni-channel identity resolution
Lifetime value prediction

Use Cases

Personalized email & SMS
Look-alike modeling
Seasonal demand forecasting
DTC subscription growth

Real Estate

Connect with Movers Before They Move

Pre-market seller identification
Mortgage readiness signals
Neighborhood lifestyle matching
Agent territory optimization

Use Cases

Listing acquisition
Buyer nurture journeys
Investor audience building
New community launches

Education

Reach the Right Students & Families

Program-fit modeling
Parent decision drivers
Financial aid propensity
Retention risk scoring

Use Cases

Enrollment marketing
Alumni engagement
Continuing education growth
Trade & certification programs

Inspire Trips with Perfect Timing

Travel intent & seasonality
Loyalty segmentation
Destination affinity
Business vs leisure modeling

Use Cases

Route launches
Hotel occupancy boosts
Package personalization
Win-back campaigns

Better Data = Better Performance

Cross-client audience insights
Unified measurement
PMP audience creation
Incrementality testing

Use Cases

New business pitches
Media mix optimization
Client retention dashboards
Outcome-based buying

The Nloop Difference — Across Every Industry

AI-Driven Predictive Audiences
First-Party Data Enrichment
Real-Time Activation
Privacy-First Identity
Channel-Ready Segments
Measurable Outcomes

Don’t See Your Industry?

Nloop Data adapts to any vertical where understanding people drives growth.

  1. Clear audit trails
  2. Transparent data lineage
  3. Opt-out and suppression enforcement
  4. Enterprise-ready documentation
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