08/01/2024

What is a Media Agency Management System?

In the fast-paced world of advertising, managing multiple campaigns, budgets, and client relationships can be a daunting task. An Agency Management System (AMS) provides a comprehensive solution designed to streamline operations, enhance efficiency, and deliver superior outcomes for clients. What is an Agency Management System? An Agency Management System (AMS) is an integrated software platform that enables advertisers to manage various aspects of their media agency operations, including campaign...

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08/01/2024

How Can an Advertising Agency Compute Their Data Requirements?

In the contemporary landscape of digital advertising, data plays an indispensable role in crafting, executing, and measuring the efficacy of campaigns. For an advertising agency, accurately computing their data requirements is crucial to ensuring seamless operations, insightful analytics, and impactful results. This process involves assessing the number of data rows, compute time, media partners included, vendors, and more. Given the technical expertise of a well-experienced digital advertising...

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