Why Are Media Planners Still Using Excel in 2024?

Why Are Media Planners Still Using Excel in 2024? Banner Image
10/14/2024

A recent MediaPost article titled “Why are Planners Still Using Excel” states that, despite its limitations “85% of media planners are still using Excel” and that “media opportunities have grown more vast and complex.”

Why does Excel remain so popular? It’s versatile, easy to manipulate, and perfect for agency collaboration. Media planning is complex, and Excel’s simplicity may be its strength. With a vast and ever-growing array of media channels, Excel allows planners to manually aggregate data across platforms.

However, most ads are concentrated on a few major channels, suggesting that a simple tool covering 70-75% of key channels could revolutionize planning. This tool could even incorporate crowdsourced data to improve transparency.

At Nloop.AI, we couldn’t agree more. Nloop was built battle tested, and born out of necessity to be an end-to-end, AI-powered platform for media planning, workflow management, reporting, and billing. We decided to be better than Excel. Our platform is designed to replace manual Excel tasks with real-time planning, tracking, and reporting, eliminating those inefficiencies. Gain more control, reduce errors and redundancy, and free up your team’s time to focus on strategy—not spreadsheets.